Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our ...
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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
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Add this copy of Predictably Irrational: the Hidden Forces That Shape to cart. $1.07, good condition, Sold by Greenworld Books rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2008 by HarperCollins.
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Good condition book with a firm cover and clean readable pages. Shows normal use including some light wear or limited notes highlighting yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included.
Add this copy of Predictably Irrational: the Hidden Forces That Shape to cart. $1.07, good condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2008 by HarperCollins.
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Fast &-Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included.
Add this copy of Predictably Irrational: the Hidden Forces That Shape to cart. $1.07, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2008 by HarperCollins.
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Fair. Fast &-A well-used but reliable copy with all text fully readable. Pages and cover remain intact though wear such as notes highlighting bends or library marks may be present. Supplemental items like CDs or access codes may not be included.
Add this copy of Predictably Irrational, Revised and Expanded Edition: to cart. $1.09, fair condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2009 by Harper.
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Fair. This copy has clearly been enjoyed-expect noticeable shelf wear and some minor creases to the cover. Binding is strong and all pages are legible. May contain previous library markings or stamps.
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Predictably Irrational, Revised and Expanded Edition: to cart. $1.18, good condition, Sold by Greenworld Books rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2009 by Harper.
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Good condition book with a firm cover and clean readable pages. Shows normal use including some light wear or limited notes highlighting yet remains a dependable copy overall. Supplemental items like CDs or access codes may not be included.
Add this copy of Predictably Irrational, Revised and Expanded Edition: to cart. $1.19, fair condition, Sold by Zoom Books East rated 5.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2009 by Harper.
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Fair. Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Predictably Irrational, Revised and Expanded Edition: to cart. $1.19, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2009 by Harper.
Add this copy of Predictably Irrational: the Hidden Forces That Shape to cart. $1.27, good condition, Sold by Evergreen Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2008 by HarperCollins.
Add this copy of Predictably Irrational: the Hidden Forces That Shape to cart. $1.27, fair condition, Sold by Evergreen Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2008 by HarperCollins.
Great book at a good price. Very good. Real good. Yes, yes, yes, yes, yes
Cosma Alexandru
Aug 16, 2012
Love it!
I loved riding this book. Easy to read and easy to understand and to get an insight in a complicate issue of making decision.
WayneBNorris
Feb 10, 2011
Excellent recap of human frailties
I want to know how Ariely got his job!!! I want one just like it.
The book is a light skim over the very serious subject of Behavioral Economics, and as such, has stuff of great value to anyone in sales, marketing, or the human race. It is the deeper aspects he did NOT address that I find profound, and surprising for his not having mentioned them.
For example, he shows how humans routinely make miscalculations about economic value, using endearingly simple experiments. Not stated are how such experiments could have been done decades, or even centuries earlier, and how they would have changed the modern [dare we call it] science of economics in profound ways. Also, we are not treated to cross-cultural experimental results - a significant shortcoming, notably since both Dan and at least half his co-researchers are not American by background.
This book should be read along with [at minimum] Fooled By Randomness and The Black Swan by Nassim Taleb and Blink and Tipping Point by Malcolm Gladwell. Dan is on to something here, and needs to flesh out this work with another book.
JFB19012
Sep 27, 2008
Monumental Impact
Behavioral psychology and, specifically, behavioral economics (the subject of this book) clearly have much to offer us all in understanding our business and personal relationships and for developing better ways to collaborate and be effective as individuals, organizations, and as a nation. Dr. Ariely has presented what is obviously a mountain of research and experimentation in a way that is easy to understand, easy to take in and assimilate with your existing knowledge, and easy to see how it will play into other areas of your life. The recording was excellent, although the reader's British accent was a bit strong at times. Overall, this was an exciting and stimulating book to hear and I'll be buying the book for reference again.
kingkong
Sep 25, 2008
For business marketing and psychology
This book is written by a economy professor whose interest is in economical behavior. It is easy to read; it's like novel. It tells stories and it's like giving lecture on the book. It's suitable for business in terms of marketing, and psychology in terms of decision making.
