How can marketing leaders leverage data and creativity to deliver measurable business results? Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers ...
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How can marketing leaders leverage data and creativity to deliver measurable business results? Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success. You'll learn how to: - Access expert interviews revealing actionable leadership lessons - Master strategic tools to translate data into creative breakthroughs - Understand governance and financial impact of data-driven marketing - Anticipate industry trends with informed, big-picture thinking - Drive measurable ROI through data-informed, innovative campaigns Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results. Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends
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Add this copy of Using Creativity and Data in Marketing: Unlocking to cart. $15.59, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2025 by Kogan Page.
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Add this copy of Using Creativity and Data in Marketing: Unlocking to cart. $48.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2025 by Kogan Page.
